What’s the difference between UX Researcher and Marketing Researcher?

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What is UX Research?

“What problem are we trying to solve?” “What do our users need?” are some of the top questions researchers.

What is Market Research?

Market research is to understand the market with a particular product or service and decide how the audience will react to a product or service. Market researchers work closely with the sales team to understand the pricing benchmark and how to determine a suitable price for a buyer.

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What methods do they use?

There are lots of methods that fall under both umbrellas, you may notice some overlap such as focus groups, interviews, competitor analysis, and field studies.

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sahvanna

sahvanna

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An avid traveler who wants to spread goodness, inspire and motivate others by word and mindfulness.